Pricing strategy - HBR
Jul 28, 2025 · The case study focuses on VidMorph, a SaaS company in the video production software business. This fictional company needs a pricing strategy for its...
Rethink Your Pricing Strategies Amid Economic Uncertainty
May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.
The Good-Better-Best Approach to Pricing - Harvard Business …
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …
Setting a Pricing Strategy Amid Ever-Changing Tariffs
Apr 23, 2025 · Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act.
It’s Time to Try Bundled Pricing - Harvard Business Review
During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili’s “3 For Me ...
A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...
Dynamic Pricing Doesn’t Have to Alienate Your Customers
May 9, 2024 · Dynamic pricing, the practice of varying prices in response to shifting market conditions, has been in the news a lot recently, and not exactly for good reasons. The British …
Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant …
A Quick Guide to Value-Based Pricing - Harvard Business Review
Aug 9, 2016 · In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) …
Pricing and the Psychology of Consumption - Harvard Business …
The way you set prices doesn’t just influence demand. It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships.