If you’ve identified the channels delivering the highest ROI, now’s the time to double down. Increasing your marketing budget ...

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like ...

When the automobile maker slashed from its marketing budget, it could have stalled growth. The brand didn’t double down on ...

It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

Low- and mid-budget films—with rooted stories, age-appropriate casting and traditional marketing—are raking in the moolah.

SMBs are pouring more into marketing but still guessing at what works. New data shows rising budgets, AI growth, and shaky ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

The movie “One Battle After Another” is just finishing its opening box office weekend. And it’s being considered a test case for Warner Bros., which has revamped its marketing department and squeezed ...

To reignite growth and hit revenue targets, RMN leaders need more than fresh tactics—they need new media inventory types and ...