If you’ve identified the channels delivering the highest ROI, now’s the time to double down. Increasing your marketing budget ...

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like ...

When the automobile maker slashed from its marketing budget, it could have stalled growth. The brand didn’t double down on ...

It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

SMBs are pouring more into marketing but still guessing at what works. New data shows rising budgets, AI growth, and shaky ...

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

The company plans to name snack food executive Jon Halvorson as it faces a crisis over concerns of links between Tylenol and ...

Primark is accelerating its U.S. store openings and ramping up marketing, betting that President Donald Trump's move to scrap ...

The fall in TV advertising comes hard on the heels of the decision by ITV's cornerstone investor, billionaire John Malone's ...

According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States ...

From Instagram strategies to chief candy officers, Canadian entrepreneurs are finding increasingly creative ways to stand out ...