Implication: Your marketing is strategic when you can describe how the combination of your actions is explicitly designed to ...

The proposed rule from an SEC committee will force CIOs, CISOs, and other execs to analyze and report all manner of AI ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Obsessing over ROI too early doesn’t make ideas safer — it makes them smaller. Signals tell you when value is actually ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Is the pharma industry successfully achieving marketing excellence? After exploring this issue, Andree Bates believes the answer is probably not, especially when a recent study found that coffee shops ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Influencer marketing is evolving fast, with consumers demanding entertaining, authentic and participatory content. This shift is reshaping the beauty category and opening the door for unexpected ...

Explore pop-up retail: temporary shops capitalizing on trends and seasons. Learn about their history, operation, and notable examples for business insights.

When you buy through links on our articles, Future and its syndication partners may earn a commission.

The Nigerian Institute of Public Relations criticizes the government for poor national reputation management by excluding ...

Tesla engaged in false advertising for its Full Self-Driving system. Unless it fixes the issues, its license to sell in CA ...