A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

In the fast-paced and ever-changing landscape of modern business, the need to future-proof your business has never been more critical. Long-term strategic planning is key to navigating the ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

Making informed decisions is paramount for individuals and businesses alike when it comes to finances. Strategic planning and scenario analysis are indispensable tools that provide clarity and ...

Strategic planning is integral to the success of every nonprofit organization. These plans serve as road maps that guide nonprofits, ensuring actions align with an organization’s mission and goals.