On the surface, affiliate marketing (also known as performance marketing) seems simple. Brands offer affiliate partners a percentage of every sale or lead the partners generate via their online ...

Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. When you hear “affiliate marketing,” you may think of your ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Affiliate marketing is a performance-based strategy where individuals (affiliates) earn commissions for promoting products or services. It works in four simple steps: 1) Join an Affiliate Program – ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.

A new report finds that the perception around affiliate marketing is shifting — and advertisers and publishers alike are seeing new value in the strategy. To better understand the state of affiliate ...

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing was once an exclusive opportunity for celebrities and big-scale influencers. Today, it seems as if everyone has ...

Personal-finance apps like Robinhood and Acorns have surged up the download charts. Many influencers earn revenue by driving affiliate-link sign-ups for these hot fintech apps. Insider breaks down the ...

Apple has announced it is ending its affiliate program for iOS apps, Mac apps, and in-app purchases. Credit: Getty Images In a move that will shake the mobile app ecosystem, Apple has announced it ...

Let’s be clear: affiliate fraud is happening. Most of the time, the question isn’t whether there are violations in an affiliate program. The real question is: Can you see them? Now, fraudsters don’t ...