Online marketing is all about leveraging digital platforms to influence potential patrons’ purchasing decisions. Components include search engine marketing (SEM), which incorporates search engine ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Digital marketing means promoting and selling products or services using the internet and digital tools like websites, mobile apps, social media, search engines, emails, and more. It helps companies ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...