Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

Businesses are increasingly using social media not just for their own advertising, but to analyze user-generated content for ...

If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...

Jason A. Metz, one of the pioneers of Influencer Marketing and founder of Brand Influencers in New York believes Mercedes is a brand that is getting its social media influencing right. It may not come ...

Forbes contributors publish independent expert analyses and insights. Nickie is a social media expert who covers creator insights. Social media content creation is constantly changing, and case ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...