Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Of particular concern is that generative AI models can make it much easier and cheaper for malicious agents to create and manage believable accounts. We have uncovered many examples of coordinated ...

Founded in 2019, the VaynerX agency saw 20% YoY growth last year and has driven business growth for brands such as Utz.

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube. In ...

Vice President Kamala Harris’ campaign has embraced social media trends and viral memes to engage with young voters—a strategy that has propelled her campaign online and set an implicit contrast with ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Filippo Menczer receives funding from the Knight Foundation, Sloan Foundation, NSF, DoD, and the Swiss National Science Foundation. We have uncovered many examples of coordinated inauthentic behavior.