Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

The U.S. Federal Trade Commission and a plethora of state consumer protection laws exist to protect consumers from unfair or deceptive advertisers. Because specific laws vary between states and claims ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

GM is running a promotion for Chevy products this month. Called the Chevy Cyber Cash sales event, this promotion runs the course of November and offers $500 on select popular 2022 and 2023 models.

Tammy Sons is the CEO of TN Nursery and an expert plant advisor who studied horticulture. She enjoys her family, the outdoors and nature. The return of cooler weather signals the start of the holiday ...

The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend ...

FORT LEE, Va. – Commissary shoppers who resolve to save more and eat healthier in 2022 can greatly help themselves by taking advantage of special in-store promotions and coupons, according to the ...

University of Alabama at Birmingham Megan Maddry won a District 7 Silver Student ADDY in the Sales Promotion/Packaging ...

For decades, Connecticut officials have been trumpeting the annual sales-tax-free week, including this year’s promotion, which begins Sunday and runs through Aug. 23. But such sales tax holidays ...

A slew of promotions have been made in the Hachette Book Group's sales department. A spokesperson said the promotions are part of a department restructure "that also was informed by the departure of ...

You won't want to dawdle. The sale cuts the price of Xbox One accessories and games but is good only Friday and Saturday. Lance Whitney is a freelance technology writer and trainer and a former IT ...