I used to think positive affirmations, such as I am brave, were a silly New-Age concept that amounted to little more than wishful, magical thinking. Then I became a cognitive psychologist, and I ...

According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...

Harnessing the power of positive affirmations can transform your mornings and your life. By consistently repeating statements ...

We’re willing to bet that, even if they don’t make up part of your personal New Age toolkit for self-improvement, you’re at least familiar with the concept of positive affirmations. Championed by ...