The Millard Group's most recent Catalog Online Survey indicated that only 55% of the respondents had a good experience on the sites from which they had recently made purchases. "With competition ...
J.C. Penney is reviving its print catalog. It stopped publishing the "Big Book" six years ago, but now other retailers are taking a page from the original form of virtual shopping, reports CBS News ...
Online shopping is the fastest growing multibillion-dollar business in the world. Yet, the customer experience of online shopping is much the same as it was upon creation, more than a decade ago — ...
Fat, glossy catalogs used to proclaim the beginning of the holiday season, but times have changed. Today, many of us skip the store and order online, so most catalogs have gone the way of the dodo.
Catalog shopping seemingly received its death knell with the rise of e-commerce, but it is poised for a comeback with Google Catalogs, a free app for the iPad (and coming soon for Android) that lets ...
Did you know that the number of U.S. consumers who shop from catalogs rose 7% during the past two years? That’s just one of the statistics uncovered by our survey of more than 1,000 shoppers coast to ...
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...
After a year spent learning, conducting business and purchasing goods online, shoppers are having a throwback holiday season. They’re putting down their phones, tablets and laptops and picking up that ...
While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...
Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...