Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Branch's State of App Growth report shows companies struggling to have a fully unified view of their app marketing ...

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

Are you in the process of developing a new mobile application for your business or organization? Then do not forget about the hidden, critical piece of technology that runs silently in the ...

The winners of the 2025 LaunchCon Pitch Competition presented by FinSync have been announced by StartUP Columbus. The ...

NEW YORK " Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York. Mobile marketing ...

Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are on them, people around the world have on-demand access to your brand. No ...

Founded as the Mobile Marketing Association in 2003, MMA widened its remit in 2018, became MMA Global in 2022, and now ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

AT&T has launched a new ad campaign starring Luke Wilson that calls out T-Mobile for alleged misleading marketing practices.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...