Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

Marketers promise growth. CFOs want proof. Every channel – from paid search to brand content – is being asked to prove its worth. Yet, few teams truly know which efforts drive the pipeline and which ...

Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets, and marketers strive to demonstrate the effectiveness of ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

Trade shows are a significant investment. After the initial sign-up fee, they come with “invisible costs” like booth design, merch, and team travel expenses. The challenge is that, despite significant ...

Earlier this week, CreativeX launched its new Creator Content Benchmarking tool aimed at helping brands measure their ad spend and performance against industry norms for the social creator category.