That may sound discouraging, but it doesn't have to be. When you treat social media as a channel you invest in, just like ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

You watch competitors with massive marketing budgets dominate your local market while your small business struggles to get noticed despite offering superior service or products. The good news is that ...

Activate's 9th annual State of Demand Generation report uncovers how savvy marketers are rewriting the rules by shifting the ...

SMBs are pouring more into marketing but still guessing at what works. New data shows rising budgets, AI growth, and shaky ...

UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets ...

It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% ...

Chili’s has seen a major comeback, reporting a 24% sales jump and 16% increase in traffic this quarter, driven by creative marketing and a focus on value Under CEO Kevin Hochman and CMO George Felix, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...