Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Let thy speech be better than silence, or be silent. – Dionysius of Halicarnassus Students of persuasive speech learn a skill, a craft, and an art. Contents come and go; speaking effectively is an ...