Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Strong brand governance is all about managing how you show up in the world and ensuring it's ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Who would want to use my company name?" This is a common mindset among many small business ...

The state of Colorado has embarked on a branding process to build a brand that will last and help unify Colorado to all stakeholders including residents, businesses, visitors and prospective ...

The power of storytelling is not just a cultural phenomenon — it is rooted in how our brains work. Neuroscientists have shown that when we hear a story, our brains light up in a way that is different ...

BOSTON & LONDON--(BUSINESS WIRE)--Private equity professionals say that the need for a strong brand has increased amid growing competition in the industry according to a new joint study by SuperReturn ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Social ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

When it comes to residential HVAC installations, homeowners are more likely to see an HVAC contractor’s brand as more important than the brand of equipment being installed, according to a recent ...

Cannabis brands need to market to a mainstream audience, while also focusing on their target customer. This unique balance was a common theme from speakers at the 2023 Benzinga Cannabis Capital ...