Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

PHILADELPHIA, May 19, 2021 /PRNewswire-PRWeb/ — DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – has released results from two email benchmark reports ...

It’s impossible to know whether your campaign is gaining traction without measuring certain metrics known as key point indicators (KPIs). Analyzing data-driven information will tell you at what pace ...

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email ...