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Big data, big impact: How data improves your social media marketing

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

16 Ways to Make Real Money on Social Media Platforms

Social media platforms have evolved beyond simple tools for staying in touch with friends and family. With billions of active ...
Forbes

5 Social Media Advertising Trends You Need To Know Now

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...
Entrepreneur

AI Is Transforming the Workplace — Including Social Media Marketing. Here’s How Businesses Can Actually Use It.

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...
Radio Ink

Study: Radio Ads Double the Impact of Social Media Advertising

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...
Forbes

Social Media Marketing Strategy Tips

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...