Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

When I ran into a former client at the grocery store, and asked him how things were going, I expected some polite small talk. Instead, what he said blew my mind. The guy (let’s call him Jim) was an ...

Most major marketing shifts don’t announce themselves with a press release; they strike with a shock that scatters the chessboard. For the era of brand activism, that moment came in March 2022, when ...

Defining and embodying core brand values is the cornerstone of building a distinctive and positive corporate identity. A consistent brand voice that resonates with your target demographics is ...

When economic or technological uncertainty looms, the first instinct for many businesses is to retreat. The marketing budget is often the first casualty, slashed in the name of caution. But in a ...

A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. CivicScience has the world’s largest proprietary database of real-time ...

When leaders clearly define their leadership brand, they provide their teams with clear expectations, shared purpose and a ...

Revitalizing a brand is as much a science as an art. It requires retaining and enhancing valuable equities, sharpening differentiation, and refocusing positioning prompts prior to, and as a result of, ...