4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Jul 21, 2022, 10:15am EDT This article is more than 3 years old. Over the past ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...