That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

In today’s world, financial literacy is more important than ever. As the world goes through major economic shifts, it is imperative for people to understand how their finances will be impacted by ...

Albertsons Cos. is continuing to expand its foodie-focused Market Street concept out of its Texas base. The company’s United Family division said it would bring Market Street to New Mexico for the ...

In business, practical experience usually outshines theoretical knowledge by a wide margin. However, this doesn't mean that ignorance is an asset. Economic concepts could serve as useful mental models ...

Citations: Carpenter, Gregory. 2022. Market Driven or Market Driving? Toward a Dual Concept of Market Orientation. Industrial Marketing Management. 357-359.

Want a seat at the strategy table? Stop reporting on campaigns. Start reporting on the market. If you're a CMO, your job is complex. You're expected to deliver immediate results and build a long-term ...

Sustainable Market, based in Monterey Bay, California, is launching its first proof-of-concept physical retail store on the foundations of eco-friendliness and sustainability. The exclusively ...

Proofs of concept are common in the tech space. Among other applications, they’re an effective way to demonstrate the possibilities and applications of a proposed new tech product. Additionally, ...