From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

The research shows a clear pattern: marketing signals often look encouraging on the surface, but the systems behind them — intent data, content performance, martech tools, and multi-channel campaign ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. The post ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

The ongoing pressure to do more with less is driving B2B marketers to revisit the fundamentals and examine ways to make a greater impact on the bottom line in 2024. The Fast Company Executive Board is ...

LinkedIn Reserved Ads let marketers secure top-of-feed placement, boosting visibility, engagement, and predictable reach for ...